Born and raised in the punk capital of London into a family i jokingly call the united nations i’ve always had a knack for being creative.

My journey into advertising was a little odd. started out in HR doing payroll, banging out macros, pretending it didn’t slowly kill my soul. But then I decided to take the plunge and went to uni to study Advertising and Brand Design where I caught the bug for creative storytelling.

Everything I make, or try to make, is rooted in the belief that advertising should feel like it’s for people again. Not for algorithms. Not for clout. Not for other advertising people. for culture.

Being of Jamaican descent and unequivocally British meaning I’m part jerk chicken part chip butty.

sometimes I speak on panels, jump on podcasts, mentor emerging talent, judge creative work, lecture at my old university and run/host a creative networking event twice a year

awards

cannes lions award (gold x2)

d&ad pencil (wood) 

the one club (silver)

campaign big award

creative circle awards (golds + silvers)

british arrows (silver)

work experience